This is a group project. Beyond Real is a campaign that aims to inspire and motivate individuals to push past their limits and break free from the constraints of reality. Beyond Real presents to you the spirit of nothing is impossible, aims to encourage people to embrace their true potential and reach new heights.
This project aims to captivate others through visuals by capturing the essence of breaking free from the ordinary through pursue of passion and creativity with Adidas. Hence we play with a dynamic range of 3-dimensional shapes that ranges from solids to organics to spark creativity in others. The blank canvas effect is also incorporated into the design scheme to stimulate creation.
PHYSICAL TEASERS
SOCIAL MEDIA TEASER
STORE LAUNCH/ POP-UP
KEY CARD
SHOE BOX
STAFF ID
WEBSITE
